Travel - February 2, 2024

Embratur Joins MDHC Campaign to Combat Sexual Exploitation During Carnival

The Brazilian Tourism Board (Embratur) has officially announced its participation in the campaign to combat the sexual exploitation of children and adolescents, led by the Ministry of Human Rights and Citizenship (MDHC), during the Carnival festivities. Embratur’s President, Marcelo Freixo, met on Wednesday (January 31) with the Minister of Human Rights and Citizenship, Silvio Almeida, and the National Secretary for Children and Adolescents, Cláudio Vieira, to discuss the details of the initiative taking place between February 10 and 13.

During the meeting, Cláudio Vieira explained that the campaign aims to leverage highly visible events like Carnival and Children’s Day to raise awareness about the importance of combating child and adolescent sexual exploitation. “We will seize these dates and continue with the outreach throughout the year,” said the Secretary. The Ministry also plans to establish service points at major events in large cities, provide a hotline for reports through Disque 100, and promote awareness through social media.

Marcelo Freixo emphasized the relevance of the issue for Embratur, highlighting the agency’s commitment to promoting ethical and responsible tourism. “We work with one Brazil. There is no distinction between the Brazil of tourists and the Brazil of Brazilians. It is one country, and it must be good for everyone. This is a fundamental message. In this sense, Embratur’s participation in this campaign is crucial,” stated Freixo.

Minister Silvio Almeida underscored the significance of Embratur in shaping Brazil’s international image and how a campaign promoting respect and dignity for children and adolescents aligns with the agency’s mission. “Those who come to Brazil to enjoy our Carnival must understand that enjoying Carnival means respecting children, adolescents, respecting women, respecting people in their sexual diversity,” emphasized the Minister.

The meeting between Embratur and MDHC outlined joint strategies to ensure the protection of children and adolescents during Carnival, reinforcing the message that the celebration should be one of joy and respect for all. The collaborative initiative also aims to positively impact Brazil’s international image, emphasizing the country’s commitment to human rights and responsible tourism.

News Source: Embratur – Brasília, January 31, 2024

Photomontage: By Jakson Santos

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