Travel - February 13, 2024

Brazilian Treasure: Arraial d’Ajuda is Elected the Most Welcoming Destination in the World

Looking for a welcoming destination? Where you can truly feel well-received? A survey conducted by the Booking platform provides some interesting answers, and Brazil is gaining prominence in this scenario. Recently, the company released the 12th annual edition of the Traveller Review Awards, revealing the 20 most friendly destinations in the world.

To determine these rankings, the platform analyzed over 309 million user reviews. The results were based on the number of awarded accommodations in each destination, considering criteria such as excellence in customer service and hospitality. However, the winners are not just places with great lodging options; each also offers authentic local experiences and a warm welcome to visitors.

At the top of the list of the most welcoming destinations in the world is Arraial d’Ajuda, in Brazil, a tranquil seaside retreat with stunning landscapes. According to Booking’s report, known for its serene atmosphere and incredible beaches, it is a perfect destination for two-thirds (67%) of travelers looking to rest and recharge in 2024.

Framed by Brazil’s lush coastline, Arraial d’Ajuda emerges as a hidden treasure that encapsulates not only stunning natural beauty but also a rich history and a warm, welcoming atmosphere. Founded in the 16th century by the Portuguese, the town dates back to an era of maritime exploration and colonization. Its first inhabitants were indigenous peoples, and over the years, it has witnessed diverse cultural influences that have shaped its unique identity.

Today, Arraial d’Ajuda attracts a diverse crowd of tourists from around the world, all seeking its tranquil atmosphere and paradisiacal beaches. The crystal-clear waters of the coast offer a variety of activities, from diving to boat tours to explore coral reefs teeming with marine life. Beaches like Praia do Mucugê and Praia de Pitinga are true postcard scenes, with colorful cliffs, golden sands, and coconut groves framing breathtaking landscapes.

Annually, thousands of tourists are drawn to this jewel of the Brazilian coast, both for its natural beauty and its authentic cultural experiences. Besides relaxing by the seaside, visitors can explore the charming village of Arraial d’Ajuda, with its cobblestone streets, colorful houses, and vibrant atmosphere. The historic church of Nossa Senhora d’Ajuda is a significant landmark, while Rua Mucugê offers an array of shops, restaurants, and bars to enjoy local cuisine and nightlife.

In Arraial d’Ajuda, tourists can find a perfect combination of adventure, relaxation, and culture. Whether hiking trails in the Atlantic Forest, participating in local cultural festivals, or simply admiring the spectacular sunset over the sea, there is something for every taste.

In summary, Arraial d’Ajuda is not just a welcoming and friendly destination, but a true paradise that captivates the hearts of those who visit, leaving lasting memories and a desire to return. It is a place where natural beauty merges with rich cultural heritage, providing a truly enriching experience for travelers from around the world.

Photomontage: By Jakson Santos

Images taken from

Lake Nona Golf & Country Club