Business - January 8, 2024

Brazilian Whisky Conquers American Palates: A Journey of Flavors and Global Recognition

Amidst the lush landscapes and meticulously crafted distilleries of Brazil, a gem gains international prominence: Brazilian whisky. In recent years, we have witnessed a remarkable increase in exports to the United States, ushering in a new era for the country’s distilled beverages, already known for the famous cachaça.

The official recognition of cachaça as a Brazilian drink in the U.S. has played a vital role in building a positive image for other beverages, especially whisky. Authenticity and quality have become distinctive marks, captivating the discerning palates of American consumers.

Growing Demand in the American Market

The meteoric rise of Brazilian whisky in the U.S. is attributed to the growing appreciation of consumers for authentic and exotic products. The diversity of flavors offered by Brazilian distilleries has won over sophisticated palates, solidifying the Brazilian presence in the American market.

Brazilian companies in the industry invest significantly in premium promotion and marketing strategies, seeking to establish their brands in the U.S. Illustrating this trend, BrightSpring, acquired by the American manager KKR in 2019, signals an IPO approach to boost its presence in the market.

Affordable Price

Brazilian whisky, often produced with Scottish malt, stands out for a distinctly strong flavor, reflecting a higher alcohol content. Furthermore, its competitive advantage is evident in its price, being more accessible compared to imports without compromising quality, encouraging the domestic market. The journey of Brazilian whisky continues to entice consumers in American territory, solidifying Brazil as a respectable force in the global universe of distilled beverages.

Check out below 10 Brazilian whiskies that stand out:

  1. Whisky Lamas Plenus Single Malt
  2. Whisky Drury’s Blended
  3. Whisky Natu Nobilis
  4. Whisky Lamas Canem Blended
  5. Whisky Old Eight
  6. Pure Malt Whisky Turfado Union Distillery
  7. Blended Whisky Union Distillery
  8. Whisky O Monge
  9. Whisky Cockland Gold
  10. Whisky Chanceler Golden Label

Text credits:By Journalist Flávio Bergmann

photomontage: by Vinícius Pascoal

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